A free sample or "freebie" is a portion of food or other product (could be a beauty product) given to consumers in shopping malls, supermarkets, retail stores, or other venues. Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product. The customer is able to try out a product before purchasing it.
Many consumer product companies now offer free samples through their websites to encourage consumers to regularly use the products, Paint chips are samples of paint colors that are sometimes offered as free samples.
Unfortunately Cine Blitz made a critical mistake. They did not understand the value proposition. Were the readers buying Cine Blitz for the cassette or the cassette for the magazine? Finally Cine Blitz dropped the idea of a free film cassette and the sales of the magazine dropped too.
The writing on the wall was very clear. The readers were buying the magazine for the cassette. They perceived value for the cassette and not for the magazine. Good lesson for companies to clearly think out their strategy and not jump into any promotional activity in a haste.